And yes, the iconic giant guitar will be prominently featured out front, though it has not been erected yet (permits, which have been procured, were needed before it could be done). The company is investing $500 million to get it refurbished, rebranded, and ready to go this summer. Hard Rock International purchased the shuttered property, finalizing the sale about a year ago. While I referred to the Hard Rock Atlantic City as “new,” it is actually the former Trump Taj Mahal, situated on the Boardwalk between Virginia and Maryland Avenues. There’s some amazing acts on that list, but, certainly, I think the best is yet to come.” But, certainly, we look forward to continuing to book more acts and even larger acts. “It demonstrates our commitment that we are about entertainment and not just about casino. “We think it’s a great start,” Hard Rock International Chairman Jim Allen said. Among the highlights the first year are almost 300 nights of live entertainment, including the likes of Blake Shelton, Amy Schumer, Stone Temple Pilots, Counting Crows, Florida Georgia Line, Steely Dan, and Frankie Valli.
In a press conference Wednesday, Hard Rock International executives announced that the new Hard Rock Hotel & Casino Atlantic City will open June 28th.
